Master of Business Administration (MBA)

The Master of Business Administration (MBA) is a graduate degree program at the Islamic Azad University (IAU)- UAE Branch that provides theoretical and practical business management training. The MBA program is designed to help graduates achieve a better understanding of business management capacities. The Islamic Azad University MBA program has a general focus on marketing, branding, and relationship management.

The time it takes to complete an MBA depends on the program’s specifics and whether students opt to complete courses full-time, part-time, or at an accelerated pace.

Program Aims

The Master of Business Administration (MBA) program aims to develop graduate students’ understanding of business-related theories and concepts and their practical applications. This course prepares students with the skills and knowledge they require to work in various business settings by:

  • Offering students, the opportunity to investigate real-life business and management issues.
  • Recognizing and identifying decision-making techniques, and utilizing management tools.
  • Grasping divergence and convergence in global business practices.
  • Developing students’ knowledge of ethical values in business management-related activities
    • Enhancing leadership skills.
  • Developing students’ critical thinking to succeed in dynamic national and international business settings
    • Distinguishing the pros and cons of ongoing business practices.
    • Differentiate business practices globally and their influence on business practices.

Program Learning Objectives (PLO)

By the end of the program, graduates are expected to be empowered with:

PLO1: Expanding global business administration and strategies, including business management, marketing, branding, decision-making, and strategic planning.

PLO2: Demonstrating an understanding of marketing management ideologies, such as segmentation, targeting, positioning, consumer behavior, advertising, and branding.

PLO3: Applying problem-solving approaches to analyze and solve business-related issues independently or in a team.

PLO4: Applying knowledge of business communication to facilitate practical business settings, such as business correspondence, meetings, and negotiations.

PLO5: Contributing to the development of national and/or international businesses in the market.

PLO7: Developing strategies to implement marketing decisions in a business setting.

PLO8: Contributing to new knowledge about business administration through conducting a scientific research project.

Program Career outcomes:

The MBA program at the Islamic Azad University provides essential pillars for students seeking professional careers at high hierarchical positions. Upon completing the MBA program, students will be suitably prepared to work in various industries, both public and private.

Positions such as executive management, project management, management consultant, program management, and strategic management are among the roles that students will stand out in.

A fact worth mentioning is that a typical graduate degree owned by CEOs globally is the MBA.

Program Structure

After completing the requirements of the designated courses, credits, and hours, students will graduate from the Master of Business Administration program.

Category Course Type No. Credits
Master of Business Management Core Course[1] 7 2
7 2
Core Elective Courses[2] *1 6
Total 16 34
*Dissertation

[1] The term “core” typically refers to those courses that are compulsory for a qualification’s major or specialization.

[2] “Core Elective” refers to a list of courses from which students must choose a certain number of credit hours or points for their qualification’s major or specialization.

Program Schedule

Course Course Type Credits Hours per Semester
English for Business Communication Core Course 2 32
Advanced Organisation and Management Theory Core Course 2 32
Consumer Behaviour Core Course 2 32
Advanced Human Resource Management Core Course 2 32
Advanced Strategic Management Core Course 2 32
Advanced Research Methodology Core Course 2 32
Advanced Marketing and Market Management Core Course 2 32
Statistical Analysis Core Elective Course 2 32
Market Issue and Marketology Core Elective Course 2 32
Marketing Strategic Core Elective Course 2 32
Decision-Making Applications in Management Core Elective Course 2 32
Customer Relationship Management Core Elective Course 2 32
Sale Management   Core Elective Course 2 32
Advertisement and Brand Management Core Elective Course 2 32

Career Outcomes

Core courses

  1. English for Business Communication:

The course “English for Business Communication” is designed for graduate degree students in business management who require improving their business English skills in business communication, business meetings, and business negotiations. This includes writing skills, taking part in telephoning, and presenting and meetings.

  1. Advanced Organisation and Management Theory:

The course “Advanced Organisation and Management Theory” examines significant perspectives in organisation theory and its impact on organisations and management.

This introductory course to organisation theory will provide an opportunity to discuss all the significant works in organisational theory and practical applications to organisations. It sets the fundamental knowledge for business and management students.

Furthermore, this course explores how organisations function, develop and modify themselves to reflect the needs of the external and internal environments.

  1. Consumer Behaviour:

The course “Consumer Behaviour Management” focuses on considering and predicting consumer behaviour by integrating psychology, sociology, anthropology, and economics. Emphasis will be on how internal and external influences shape behaviour.

The main objective of this course is to give students the knowledge and skills necessary to perform helpful consumer behaviour analysis to develop effective marketing strategies.

  1. Advanced Human Resource Management:

The course “Advanced Human Resource Management “will assist students in contributing to an organisation as an internal or external consultant. Students could develop a foundation for this course through other courses in the program or their experience.

  1. Advanced Strategic Management:

The course “Advanced Strategic Management” aims to provide students with a detailed overview of the planning process of business strategies for the complexity and contradiction of a company’s area where all different perspectives arise.

The multidisciplinary approach will teach the students how to manage and organise firms at different levels with advanced leadership and enhanced skills, on the professional basis of considering how strategies are formulated and identifying the influences of internal and external factors.

 Furthermore, this course helps students apply strategic management strategies in different organisational areas. 

  1. Advanced Research Methodology:

The course “Research Methodology in Management” introduces you to the nature of business and management research and the tools often used. In addition, the course prepares you for applying your dissertation in an organisational or industry context and for undertaking management interventions in the workplace.

  1. Advanced Marketing and Market Management:

The course “Advanced Marketing and Market Management” helps students learn about the marketing process and the skills required to develop, implement, and control successful marketing strategies.

Core elective courses

  1. Statistical Analysis

The course “Statistical Analysis” introduces fundamental concepts in descriptive and inferential statistics and data exploration methods, focusing on their business management and marketing use. No prior statistical experience is required. Moreover, this course is designed to assist students in developing a clear understanding of quantitative data analysis and interpretation techniques.

  1. Market Issue and Marketology:

The Market issue and Marketology provide information about industries, customers, competitors, and other market variables. Marketology is a large part of market research and an important component of a business Plan. In this plan, business founders document their business idea in writing. Based on these insights, he can make more informed decisions about possible market strategies. The students can also determine the relationship between supply and demand for a specific product or service and can identify the opportunities and risks of that particular market.

  1. Marketing Strategic:

The course “Marketing Strategic” examines the development and implementation of the marketing strategy to identify and evaluate strategic options and programs. This course also involves evaluating the environmental skills and application of strategic models in business and marketing. 

  1. Decision-Making Applications in Management:

The course “Decision-Making Applications in Management” provides the tools for solving management problems through modeling and quantitative approaches.  This course aims to familiarize students with fundamental decision-making theories.  Students can develop their approaches in public or nonprofit decision-making contexts.  This course also investigates normative decision-making and teaches students how to make better normative decisions rather than descriptive decision-making.

  1. Customer Relationship Management:

The course “Customer Relationship Management (CRM) and Marketing Performance” includes the importance of communicating with customers and applying the CRM system to interact with customers. In addition, this course introduces the marketing process focusing on customers and sales growth.

  1. Sale Management:

The course “Sales Management” helps students to Understand and participate the management of activities and processes relating to the effective planning, coordination, implementation, control, and evaluation of an organization’s sales performance. Sales management is a core business process in most organizations. A role in sales management is typically a sales manager whose job plays a vital role in a company’s revenue generation and profits.

  1. Advertisement and Brand Management:

The course “Advertisement and Brand Management” introduces brand management to the students. The brand could be one of the critical assets for a company. It is essential to know what a brand stands for in a company. This should be done by a brand manager responsible for developing and maintaining the value of a company’s brand. This course aims to develop Master of Business Administration (MBA) students’ knowledge about branding and advertising strategies. 

Entry Requirements

All students will need to meet the minimum English Language Requirements, university general entry requirements, and course-specific requirements such as prerequisite subjects.

  1. English Language Requirements

This degree requires a minimum of:

  • IELTS (Academic) score of 5.5, with no Writing and Speaking band less than 5.5, or
  • PTE Academic score of 45, with no score lower than 40, or
  • TOEFL (iBT) of 53, with no individual band less than 50

Note: Students who do not meet the English Language Requirement through citizenship or prior studies in English in an approved country must provide an approved English language test completed within the last two years.

  1. General Entry Requirements
  • Admission to the graduate program at the Islamic Azad University-UAE Branch requires the completion of an undergraduate program (Bachelor’s degree).

Note: Students must hold a bachelor’s degree in management to be admitted to the MBA program. If the applicant holds an undergraduate degree in programs or disciplines other than Business Administration, they need to complete some foundation courses in the first semester of their studies.

  1. Specific Entry Requirements

Upon review by the department interview board, additional courses may be included in the program to enhance students’ abilities, up to a maximum of four courses.

Fees & Scholarships

The Islamic Azad University, UAE Branch, has considered significant discounts for the following students:

  • Iranian Students (up to 20%)
  • IAU-UAE Branch graduated students (up to 20%)
Annual Fee (2024/2025) Duration
Iranian Students Foreign Students
AED 28,908 AED 36,135 2 years

*Application Fee AED 300 plus Support Services Fee AED 2200 (One Time)