Master of Business Administration (MBA)
The robotic upsurge has changed the world. Nevertheless, managers are amongst few careers that could run the world. The Master of Business Administration (MBA) is a graduate degree program at the Islamic Azad University (IAU)- UAE Branch that provides theoretical and viable business management training. The MBA program is designed to help the graduates achieve a better understanding of business management capacities. The Islamic Azad University MBA program has a general focus on marketing, branding, and relationship management.
The time it takes to complete an MBA depends on the program’s specifics and whether students opt to complete courses full-time, part-time, or at an accelerated pace.
The Master of Business Administration (MBA) program aims to develop graduate students’ understanding of business-related theories and concepts and their practical applications. This course prepares students with the skills and knowledge they require to work in various business settings by:
- Offering students the opportunity to investigate real-life business and management issues.
- Recognise and identify decision-making techniques, utilise management tools.
- Grasping divergence and convergence in business globally.
- Developing students’ knowledge of ethical values in business management related activities
- Enhancing leadership skills.
- Developing students critical thinking to succeed in dynamic national and international business settings
- Distinguish the pros and cons of ongoing business practices.
- Differentiate business practices globally and their influence on business practices.
Program Learning Objectives (PLO)
By the end of the program, graduates are expected to be empowered of:
PLO1: Expanding global business administration and strategies including business management, marketing, branding, decision making, strategic planning…).
PLO2: Demonstrating an understanding of marketing management ideologies, i.e. segmentation, targeting, positioning, consumer behaviour, advertising, and branding.
PLO3: Applying problem‐solving approaches to analyse and solve business-related issues independently or in a team.
PLO4: Applying the knowledge of business communication to arrange practical business settings such as business correspondence, business meetings and business negotiation.
PLO5: Contributing to the development of a national and/or international business in the market.
PLO7: Developing strategies to implement marketing decisions in the business setting.
PLO8: contributing to the new knowledge about business administration through conducting a scientific research project
Program Career outcomes:
The MBA program at the Islamic Azad University provides essential pillars for students seeking professional careers at high hierarchical positions. Upon completing the MBA program, students will be suitably prepared to work in various industries, both public and private.
Positions such as executive management, project management, managing consultant, program management, strategic management, etc. are amongst positions that students will stand out.
A fact worth mentioning, typical graduate degrees owned by CEOs globally is MBA.
Upon completing the requirements of the following courses, credits and hours, the students will be graduated from the Master of Business Administration program.
Hours per a Semester
Master of Business Management
Core Elective Courses
480 + Dissertation
Core means those courses that are compulsory for the purposes of the qualification’s major/specialisation.
 Core Elective means the list of courses from which students must choose a certain number of credit hours or points for the purposes of the qualification’s major/specialisation.
English for Business Communication.
The course “English for Business Communication” is designed for graduate degree students in business management who require improving their business English skills in business communication, business meetings, and business negotiations. This includes writing skills, taking part in telephoning, and presenting and meetings.
Advanced Organisation and Management Theory
The course “Advanced Organisation and Management Theory” examines significant perspectives in organisation theory and its impact on organisations and management.
This introductory course to organisation theory will provide an opportunity to discuss all the significant works in organisational theory and practical applications to organisations. It sets the fundamental knowledge for business and management students.
Furthermore, this course explores how organisations function, develop and modify themselves to reflect the needs of the external and internal environments.
The course “Statistical Analysis” introduces fundamental concepts in descriptive and inferential statistics and data exploration methods, focusing on their business management and marketing use. No prior statistical experience is required. Moreover, this course is designed to assist students in developing a clear understanding of quantitative data analysis and interpretation techniques.
Advanced Strategic Management
The course “Advanced Strategic Management” aims to provide students with a detailed overview of the planning process of business strategies for the complexity and contradiction of a company’s area where all different perspectives arise.
The multidisciplinary approach will teach the students how to manage and organise firms at different levels with advanced leadership and enhanced skills, at the professional basis of considering how strategies are formulated and Identifying the influences of the internal and external factors.
Furthermore, this course helps students apply strategic management strategies in different organisational areas.
Advanced Human Resource Management
The course “Advanced Human Resource Management “will assist students in contributing to an organisation as an internal or external consultant. Students could develop a foundation for this course through other courses in the program or their experience.
The course “Business Ethics” helps students understand and participate in practical and ethical decision making in organisations. Students will explore business ethics from an applied perspective, focusing on conceptual frameworks, risks, issues, and dilemmas in the real world of business. This course prepares students for the challenges they may face in the organisational ethical decision-making process.
Decision-Making Applications in Management
The course “Decision-Making Applications in Management” provides the tools for solving management problems through modelling and quantitative approaches. This course aims to familiarize students with fundamental decision-making theories. Students can develop their approaches in public or nonprofit decision-making contexts. This course also investigates normative decision-making and teaches students how to make better normative decisions rather than descriptive decision making.
Research Methodology in Management: Qualitative, Quantitative and Mixed Methods
The course “Research Methodology in Management” introduces you to the nature of business and management research and the tools often used. In addition, the course prepares you for applying your dissertation in an organisational or industry context and for undertaking management interventions in the workplace.
Advanced Marketing and Market Management
The course “Advanced Marketing and Market Management” helps students learn about the marketing process and the skills required to develop, implement, and control successful marketing strategies.
Consumer Behaviour Management
The course “Consumer Behaviour Management” focuses on considering and predicting consumer behaviour by integrating psychology, sociology, anthropology and economics. Emphasis will be on how internal and external influences shape behaviour.
The main objective of this course is to give students the knowledge and skills necessary to perform helpful consumer behaviour analysis to develop effective marketing strategies.
Advertisement and Brand Management
The course “Advertisement and Brand Management” introduces brand management to the students. The brand could be one of the critical assets for a company. It is essential to know what a brand stands for in a company. This should be done by a brand manager responsible for developing and maintaining the value of a company’s brand. This course aims to develop Master of Business Administration (MBA) students’ knowledge about branding and advertising strategies.
Core elective courses
Marketing Strategic Management
The course “Marketing Strategic Management” examines the development and implementation of the marketing strategy to identify and evaluate strategic options and programs. This course also involves evaluating the environmental skills and application of strategic models in business and marketing.
Customer Relationship Management and Marketing Performance
The course “Customer Relationship Management (CRM) and Marketing Performance” includes the importance of communicating with customers and applying the CRM system to interact with customers. In addition, this course introduces the marketing process focusing on customers and sales growth.
Industrial and Service Marketing
The course “Industrial and Service Marketing” introduces students to practical tools and real-life business challenges by developing students’ mindsets towards business solutions to tackle these challenges in real-life situations.
The course explores critical industrial marketing issues and offers ways to manage them. Moreover, the course focuses on marketing management of industrial companies and business-to-consumer services
Negotiating Principles and Commercial Contracts
The course “Negotiating Principles and Commercial Contracts” aims to develop the analytical and communication skills necessary for successful business negotiations. Business communication and negotiation is described as a complex three-stage process that consists of preparation, negotiating, and post-negotiation implementation and evaluation. The course “Negotiating Principles and Commercial Contracts” combines the theoretical knowledge of leading negotiation and practical experience through learning by doing. This course engages the students in business games, training, group discussions and creative tasks.
All students will need to meet the minimum English Language Requirements, university general entry requirements, and course-specific requirements such as pre-requisite subjects.
English Language Requirements
This degree requires a minimum of an/a
- IELTS (Academic) of 5.5, with no Writing and Speaking band less than 5.5, or
- PTE Academic score of 45, with no score lower than 40, or
- TOEFL (iBT) of 53, with no individual band less than 50
For students who do not meet the English Language Requirement through citizenship or prior studies in English in an approved country, an approved English language test completed within the last two years must be provided.
General Entry Requirements
- Admission to the graduate program at the Islamic Azad University-UAE Branch requires the completion of an undergraduate program (Bachelor’s degree).
- Students must have a bachelor’s degree in management to be admitted to the MBA program. If the applicant holds an undergraduate degree in other programs, or disciplines other than Business Administration, they need to complete some foundation courses in the first semester of their studies.
Course Specific Requirements
This course does not have any course-specific requirements.
Fees & Scholarships
Education Service Fee
Fixed Tuition Fee
Theory Credit Points
Practical Credit Points
Dissertation per Credit
Total Course Fee (2021/2022)
Course Fee Currency
United Arab Emirates dirham (AED)