Bachelor of Business Management (BBM) - Islamic Azad University

Bachelor of Business Management

All businesses, from large corporations to start-ups, require competent managers to succeed. Learn how to lead a modern business and effectively manage people with our Bachelor of Management program, which also includes marketing. Marketing involves finding creative solutions to communication problems. You’ll learn to identify target audiences, develop strategies to reach them, and communicate effectively to drive action.

Studying for a degree in Business Management will equip you with the knowledge and skills to turn your passion into a successful career. Take advantage of our university’s connections with local industries to gain a real-world edge while studying with us.

Whether you’re eager to enter the workforce quickly or prefer a balanced study load to accommodate other commitments, we offer options to suit your lifestyle.

Program Aims

The program’s aims and objectives are to educate students effectively and enable them to understand leadership and operational skills. Furthermore, the program aims to develop the ability to compete in the business world by equipping students with practical examples and theories on real, current business issues from business leaders, consultants, economists, politicians, and entrepreneurs.

The Bachelor of Business Administration at the Islamic Azad University, IAU Branch, aims to enhance students’ direct knowledge of management, administrative, and strategic skills. Furthermore, the program provides students with an approach to expand the depth and scope of their knowledge by increasing self-awareness reflected in their behaviors, cognitive skills, and learning outcomes, preparing them for the competitive international business world upon graduation.

Course Objectives

The Bachelor of Business is an accredited course of study aimed at enabling students to critically apply common disciplinary knowledge while understanding the theoretical underpinnings and communicating disciplinary advice and ideas. Students develop problem-solving and decision-making skills for straightforward situations in practice, using social, ethical, economic, regulatory, and global perspectives. Bachelor of Business graduates will contribute to their profession and society within a culture of independent lifelong learning. The Bachelor of Business provides graduates with the opportunity to understand business and develop a coherent body of knowledge in various majors, enabling them to meet the entry requirements necessary for associate membership of relevant professional bodies.

Program Learning Objectives (PLO)

Graduates of the Bachelor of Business Management (BBM) program will have the ability to:

PLO1: Recognize and cultivate students’ awareness in fundamental concepts of Management and Organizations, Economic and Financial issues across various industries, principles of Marketing, Business Systems Analysis, academic research methodologies encompassing both quantitative and qualitative techniques, and interdisciplinary sciences to empower our BBA graduates.

PLO2: Demonstrate an in-depth systematic knowledge and understanding of management and organizational theories and methodologies to reflect leadership skills effectively.

PLO3: Apply organizational knowledge and marketing skills to effectively solve problems through strategic thinking, creating value for shareholders.

PLO4: Analyze business relationships to formulate practical business settings and learn to utilize problem-solving techniques by collecting relevant research, evaluating, and identifying sources.

PLO5: Critically evaluate and enhance leadership skills through research methods, negotiations, judgment, experience, and market involvement to lead others effectively.

PLO6: Evaluate the current status of an enterprise internally and externally, focusing on enhancing the company’s position in the global market.

PLO7: Develop business professionals with employable and entrepreneurial leadership skills to solve problems and improve existing solutions through theoretical, applied, and developed approaches.

PLO8: Design and create business models, proposals, and tools for implementing business decisions in Product and Strategy Development.

Course Structure

After completing the requirements of the following courses and credits, students will graduate from the Bachelor of Business Management program.

Category	Course Type	No.	Credits
Bachelor of Business Management	Core Course[1]	23	3
	Core Course[1]	3	2
	Core Elective Courses[2]	10	3
	Core Elective Courses[2]	3	2
	General Elective Courses[3]	2	3
	General Elective Courses[3]	1	2
Total		42	119

[1] Core refers to those courses that are compulsory for the qualification’s major or specialization.

[2] Core Elective refers to the list of courses from which students must choose a certain number of credit hours or points for the qualification’s major or specialization.

[3] General Elective refers to the list of courses from which students may make any selection up to the total number of required credit hours or points. IAU-UAE students are required to select 5 credits from among the general elective courses.

Program Schedule

Course	Course Type	Credits	Hours per Semester
Basic Mathematics	Core Course	3	48
Applications of Mathematics in Management	Core Course	3	48
Microeconomics	Core Course	3	48
Macroeconomics	Core Course	3	48
Principles of Accounting I	Core Course	3	48
Principles of Accounting II	Core Course	3	48
Applied Probability and Statistics in Management I	Core Course	3	48
Applied Probability and Statistics in Management II	Core Course	3	48
Research Methodology in Management	Core Course	3	48
Principles and Foundations of Management	Core Course	3	48
Computer and Information Technology in Management I	Core Course	3	48
Ethics in Business	Core Course	3	48
Organisational Psychology	Core Course	2	48
Fundamentals of Organisation and Management	Core Course	3	48
Management and Organisational Behaviour	Core Course	3	48
Human Resource Management	Core Course	3	48
Operations Research I	Core Course	3	48
Operations Research II	Core Course	3	48
Financial Management I	Core Course	3	48
Professional Management Skills	Core Course	2	32
Marketing and Market Management	Core Course	3	48
Industrial Accounting I	Core Course	3	48
Improvement and Justice Programing	Core Course	3	48
International Business Law	Core Course	3	48
Professional Behaviour in Management	Core Course	2	32
System Analysis and Design	Core Course	3	48
Strategic Management	Core Elective Course	3	48
Business Law	Core Elective Course	3	48
International Monetary and Financial Institutions	Core Elective Course	3	48
Purchasing, Warehousing and Distribution Systems	Core Elective Course	3	48
International Business	Core Elective Course	3	48
Business English I	Core Elective Course	2	32
Business English II	Core Elective Course	2	32
Financial Management II	Core Elective Course	3	48
Auditing I	Core Elective Course	3	48
Management Information Systems	Core Elective Course	3	48
International Marketing	Core Elective Course	3	48
Banking Fundamentals and Bank Management	Core Elective Course	2	32
Electronic Business	Core Elective Course	3	48
Employee Relations in Organisations	General Elective Course	3	48
Production and Operation Management	General Elective Course	3	48
Research Seminar in Marketing	General Elective Course	2	32

Career Outcomes

Our graduates achieve exceptional career outcomes. Our business course equips you with both job-specific and transferrable skills. You will acquire job-specific skills in your primary study area, preparing you to enter the human resource and marketing management workforce.

Transferrable skills set you up for long-term success. We integrate principles of entrepreneurship and innovation and teach critical thinking, strategic analysis, and evidence-based decision-making, enabling you to adapt as the job market evolves.

Entry Requirements

All students will need to meet the minimum English Language Requirements, university general entry requirements, and course-specific requirements such as pre-requisite subjects.

English Language Requirements

This degree requires a minimum of

IELTS (Academic) score of 5.0, with no Writing and Speaking band less than 5.0, or
PTE Academic score of 40, with no score lower than 40, or
TOEFL (iBT) of 40, with no individual band less than 40

Note: For students who do not meet the English Language Requirement through citizenship or prior studies in English in an approved country, an approved English language test completed within the last two years must be provided.

General Entry Requirements

Admission to undergraduate courses at the Islamic Azad University-UAE Branch requires the completion of qualifications equivalent to the 12th year of education in Iran (Diploma).

Fees & Scholarships

The Islamic Azad University, UAE Branch, has considered significant discounts for the following students:

Iranian Students (up to 20%)
Outstanding students in the 12^th standard final exams (up to 50%)

Annual Fee (2024/2025)		Duration
Iranian Students	Foreign Students	Duration
AED19,272	AED 24,090	4 years

^*Application Fee AED 200 plus Support Services Fee AED 1800 (One-time)