Research Methods in Management – BBA


Credit: 3

Hour: 51

Credit Type: Theory

Pre-requisite: Statistics and its Application in Management (1)


Objective:

This course will develop students’ understanding about management and different methods of research and their practical applications.

 

Main Topics:

Chapter 1:

Fundamentals of research methods- the concept of research and measurement

The concept of data and information- The aim of research and investigation

Investigation in experimental science and human science- Scientifics and philosophical methods

Chapter 2:

Question, problem, hypothesis, theory and scientific law- problems and research questions – hypothesis and theory characteristics- assessments of problems- different types of variables – different types of models- method of choosing problem and investigation questions

Chapter 3:

Research variables- various types of variables (independent, dependant, adjustment and control variable) – variable relations with each other- continuous variable and discrete variables-reagent, referral. – data and their scales (Qualitative levels of data guidance on knowledge and awareness.) Models structuring and models analysis.

Chapter 4:

methods of information collection – different kinds of information collection methods- library method(studying  references and document), observation method, questionnaire method- interview method – the credibility and admissibility of information collection methods– method of  categorizing  and summarizing  collected data and its tools(Tables, worksheets)- the credibility and admissibility of tools used for categorizing and presenting data

Chapter 5:

Assessment and measurement in research- assessment levels and its measures- assessment through spectrums-Different types of spectrums- buoy construction and buoy analysis

Chapter 6:

Different types of research in management- case research- field research-lab research-library research

Chapter 7:

Statistical categorization of research in management- descriptive method- inferential method-parametric method- non parametric method – cause and effect method- comparison method-concept analysis method

Chapter 8:

Sampling Theory- definition of sample and its characteristics- effective factors on determining sample size- quantitative relationship to determine the size of sample- methods of selecting elements of a sample (sampling methods)

Chapter 9:

Analyzing the research results– examining hypothesis and the  results from the research- statistical inference from the research results(if necessary), skills of statistical estimation of parameters- skills of statistical hypothesis test- introduction of statistical skills according to the numbers of variables in each hypothesis.

Chapter 10:

Research design-introduction-definition of the problem- the importance and the necessity of the problem- research questions-research hypothesis- statistical           – research type- methods of collecting data- method of data analysis- research scope- research limitations- specialized and main terms- primary sources and references

Chapter 11:

Examining some practical cases- examples of case research- examples of field research- examples of laboratory research- examples of library research