Marketing and Market Management – BBA


Credit: 3

Hours: 51

Credit Type: Theory

Pre-requisite: Macro Economic – Fundamentals of Organization and Management


Objective:

An understanding of general concepts of market management and its application in relation with insurance and social needs towards self sufficiency and eliminating material and spiritual needs, considering present cultural. Social, religious and economical conditions

Main Topics:

  • Market management concepts (organization internal view)
  • Various type of market and marketing environment(organization external view)
  • Market division and buyers different needs
  • Buyer behavior
  • Quantitative measurement of market and sales forecasting
  • Business goal and marketing organization
  • General marketing plan and special insurance marketing
  • Marketing research
  • Marketing system and different marketing models
  • How to create Creativity in marketing management